Festo South Africa had an exciting year in 2014, engaging in some bold strategic moves. The company has a long-term perspective that recognises the importance of developing, maintaining and expanding infrastructure and facilities.
Despite a difficult economic climate, Festo actively grew through expansions that have paid off.
Festo general manager, Brett Wallace.
During the first quarter of 2014 the company made the strategic decision to increase its stockholding capacity significantly. This initiative required expansions in both resource and facilities investments in order to cope with an immediate stock increase of more than 30%. “We keep our fingers on the pulse to ensure that we make correct and timeous business decisions that will benefit both our customers and our brand,” says general manager, Brett Wallace. “This was a bold strategic initiative during a declining and conservative market period. Despite this, the move was well executed and the results inspired confidence in our move to expand.”
An even bolder strategic move was made to once again expand facilities and resource support during the final quarter of 2014. “This is in preparation for another increase to our national stock capacity by an enormous 50%,” says Wallace. “We made this decision in anticipation of market expectations and future growth potential. It is imperative that we remain proactive in our business strategy and our decisions have clearly paid off. We have seen a twofold increase from both a sea freight and volume perspective,” concludes Wallace.
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