3rd Quarter 2018Electrical switching & drive systems & components
Variable speed drive specialist, Control Techniques has linked up with the world’s strongest man in a bold new partnership. Eddie Hall, officially the strongest man on the planet, has lent his considerable strength to the Welsh firm as official brand ambassador. Eddie, who reached the pinnacle of strongman competition, will now appear as the face of Control Techniques, helping raise awareness of its products and capabilities.
Anthony Pickering, president of Control Techniques, said: “We’ve been through some transformations recently – new owners and new products on the horizon – and wanted a symbol we could use to demonstrate our rediscovered confidence. The idea of working with another British specialist who has competed and won on a global stage appealed greatly to us. We have a history of making bold decisions, and working with Eddie is the latest in a long line of firsts from Control Techniques. We’re looking forward to seeing people’s reactions when they see what we have in store with Eddie.”
Eddie added: “Control Techniques is, like me, a specialist in its chosen field. The company understands the importance of identifying your strengths and working hard to achieve your goals. I’m excited to be the face of a British success story in Control Techniques, and I look forward to helping the team make the right impact.”
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