SKF has taken a strategic decision to shift its global business focus back to the company’s core strength – bearings. “Since 2007, we have been successfully placing our energy into seals, lubrication, power transmission, mechatronics, condition monitoring and engineering service solutions to support our quality bearing range,” says SKF services and solutions manager for southern Africa, Sarel Froneman. “But we may have been too successful, losing focus on what is fundamental to our rotating technology solutions, namely our bearings.” CEO, Alrik Danielson believes that SKF must once again become the world’s number one bearing company. “Our mandate is to raise the profile of SKF bearings across all our product and services offerings,” he says.
Bearing remanufacture is another key function of SKF’s application engineering. “Our basic remanufacturing service can restore unused bearings that have passed their shelf life to ‘as new’ at about 15% of the cost of a replacement bearing, offering fast turnaround times and a reduced carbon footprint,” continues Froneman. “For bearings that have been in operation, we offer a full Level 4 remanufacturing service.”
SKF’s asset management services embrace maintenance solutions based on asset criticality and optimise equipment reliability for maximised uptime. This is in line with the new SKF vision – A World of Reliable Rotation – to deliver improved productivity and low cost of ownership. Froneman says that it is not about selling as many bearings as possible. “The bottom line is that by adding value through holistic rotating technology and service solutions, we build long-term customer partnerships,” he concludes.
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