New brand identity for Bearings International

1st Quarter 2016 News & events

Bearings International (BI) is launching a new brand identity that focuses on customer service as its key differentiator. CEO, Burtie Roberts, explains that the company has undergone a complete re-engineering process, with a new logo, staff uniforms and brand livery. The company’s fresh new look will be rolled out to its extensive branch network.

“We have a proud track record in the industry of 57 years,” he says. “This is the start of a new company. In order to be the preferred supplier, we have to do something different. We have to give our customers a ‘wow’ experience.

“We strongly believe that we should compete on value to ensure that our cost price fairly reflects the cost of providing advanced, industry-specific solutions and services,” Roberts elaborates.

“We are confident that our substantial investment in our quality brands, together with BI’s attractive value propositions, will ensure that we continue to deliver sustainable growth.”

With an extensive network of more than 47 branches, BI’s main industry focus is the automotive, OEM and aftermarket sectors in sub-Saharan Africa. “We are focused on transforming our organisation through cost optimisation and increasing operational efficiency. We are very excited and positive about the future,” he concludes.

For more information contact Gugulethu Nkutha, Bearings International, +27 (0)11 899 0000, [email protected], www.bearings.co.za

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