1 May 2012
Electrical switching & drive systems & components
“Zest WEG is fully focused on the needs of the African market, primarily in the mining sector,” says Gary Daines, sales and marketing director. “Our relationship with Invicta has contributed in no small part to this growth. There’s tremendous synergy between our two companies, particularly in terms of the type of customers we serve, and the Invicta distributorship has successfully extended our market offering.
From left: Anthony Bailey, managing director, Grantham Engineering (UK), Winston Olivier, sales engineer, Zest WEG, Sam Pask, commercial director, Grantham Engineering (UK); Gary Daines, group sales and marketing director, Zest WEG.
“We’re enjoying an excellent uptake of Invicta vibrator motors and have established a large stockholding to support customers across our branch network of seven outlets. We actively pursue a culture of supporting the products throughout their lifecycle in the field, which keeps us in regular contact with our end users and ensures the motors are maintained correctly to obtain optimum performance and life.”
Training is a key factor and is facilitated through Zest WEG’s in-house training facility. In addition product training is run from key centres in other parts of South Africa, bringing it as close as possible to end user operations.
“We’ve enjoyed such an enthusiastic response to our Invicta product training that the programme we developed has been duplicated in other areas of the world market,” adds Daines.
During a recent visit, Sam Pask, commercial director, and Anthony Bailey, managing director of Grantham Engineering in the UK, of which Invicta Vibrators is a division, concurred that the business cultures of the two companies are extremely similar.
“In addition to high levels of synergy with market segments, Zest WEG shares Invicta’s ideals on customer service, stockholdings and after sales service,” says Bailey. “Since being appointed our African distributor, Zest WEG has bought into our core philosophies, performed phenomenally, taking vibrator motors to a whole new level in this region.”
“Today we are one of the longest standing manufacturers of premium quality vibrator motors in the world market,” says Bailey. “We will continue to focus on R&D driven by market feedback and here the African market has made an important contribution to the direction of several of our designs.
Zest WEG Group includes among its major customers BHP Billiton, Sasol, Anglogold Ashanti and Xstrata and Vale and has commenced a variety of projects implemented by these mining companies.
On Brazilian mining giant Vale’s Moatize project in the Tete coalfields of Mozambique, Zest WEG Group supplied all the vibrator motors for centrifuges as part of a total solution. Daines says the logistics associated with supplying this equipment to a remote project site, characterised by harsh conditions, was challenging. In developing the vibrator motors, Zest WEG Group worked closely with the OEM that manufactured the centrifuges.
In South Africa, Zest WEG Group has come up with a supply solution for Petra Diamonds’ Cullinan mine that draws from the combined technical expertise of Zest WEG Group and Invicta. When this team was called in, existing vibrator motors in the plant were damaging other equipment, owing to recent capacity increases. The Zest WEG/Invicta team successfully worked with Cullinan to develop an upgrade solution that suited the greater demand for capacity.
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